
Wireless Toyz Franchise
Detroit, Michigan
"One project that First Harvest tackled was to understand how our existing stores could increase their revenues by 30-50% through a new Business-To-Business marketing and sales strategy. Cheri researched our market, understood our franchisees’ abilities, and then put together a step-by-step program for local market implementation. Working with our Marketing Manager, she helped design our new creative elements and built them into the overall plan. The result was a compelling, turn-key program that was well-received and implemented by our top franchisees.
We continue to work together to bring First Harvest’s expertise to our marketing team for projects such as Regional Co-Op Marketing, New Store Launches, Franchisee Training and more."
Gregg Kuperstein Vice President, Marketing
Business-to-business sales strategy, turn key tools, franchisee training
