Heads Up For Inclusion
Peterborough, Ontario
 

Heads Up for Inclusion is a not-for-profit organization designed to foster relationships between students who have a disability with those who do not.

 

First Harvest Marketing produced a plan that raised awareness of the issues and put Heads Up for Inclusion on a path to becoming self-sustaining. Cheri Davidson brought her extensive marketing and business experience, and her characteristic enthusiasm, to the task of developing a marketing plan that produced results. Her academic background and her ability to grasp ‘the big picture’ gave her the tools to quickly understand our needs and then identify potential sponsors, funders and partners to carry the project into the future. Her approach not only created revenue for our organization, with graphic clarity it outlined the benefits to the donor.

 

Cheri executed an extensive media relations campaign designed to increase awareness of our inclusion programs. This resulted in an array of newspapers articles, radio and television coverage, and a high level of participation in our Community Forum which contributed to raising the profile of young people with disabilities in our community. First Harvest Marketing provided an innovative and results-oriented approach to meet our marketing needs. When combined with Cheri’s professionalism and engaging personality, the experience was both gratifying and rewarding.

Lucinda Hage
Founder, Heads Up for Inclusion and the Amigos Project