Out of the Box Reading Program
Peterborough, Ontario
 

Challenge

Out of the Box Reading developed a unique system that helps parents and educators teach children with disabilities to read. The company was in its infancy and needed marketing tools and systems to communicate with its target audience. The founders of the program were booking a series of workshops across North America and needed a way to help the host groups promote the workshops and to follow up with attendees after the workshops.

 

Results

• First Harvest wrote, submitted and managed the successful grant process for a Marketing & Business Plan for Out of the Box Early Reading awarded by Community Futures Development Corporation.

• Search Engine Optimization (SEO) of the web site that resulted in improved rankings across all search engines, and #1 positioning for 27 different keyword searches. This was the company’s first step toward operating successfully in a global context.

• Developed a customizable, downloadable Workshop Kit for Host Groups. This enabled local Down syndrome associations to promote workshops successfully.

• Put in place a Customer Relationship Management process to ensure that new enquiries are being appropriately responded to, workshop attendees and new customers are being followed up with, and that all interested parties continue to be encouraged and reminded about new products, events and success stories.

• Trained the trainers how to maximize the value of the communications and continually integrate them into their web site.

• Within their first year, Out of the Box delivered workshops in over 30 cities across North America, creating a network of partners and clients.