'Hillcrest Valenova' Wellness Inn and Spa
Port Hope, Ontario
"First Harvest Marketing has been an integral part of our success from the beginning. Cheri worked closely with my management team and was responsible for the overall branding of Hillcrest Valenova. This includes developing strategic partnerships within the tourism arena, maximizing our spa membership investments, our online strategy, seasonal promotions, database management, special events/charity policy, corporate sales and media relations.
From unpaid editorial coverage in the Toronto Star, Toronto Life, Today’s Bride, Style at Home, Women’s Television Network and countless more, she keeps us in the news and exposed to new target markets. Occupancy rates are up year over year, average spend per guest is dramatically up, and we are seeing extremely high rates of repeat guests. I count on Cheri to keep my marketing budget in line—she actually has saved me money by being the gatekeeper for all advertising enquiries.
When a new idea is recommended by Cheri, it pays off. Small businesses like mine do not have the budget for a marketing department. What they need is someone who can build a solid plan, keep you away from the pitfalls, and help manage the assets you already have in-house."
Robin Dines, Owner/Operator
Tourism marketing, strategic partnerships, online strategy, seasonal promotions, database management, media relations...and a massage or two.
